Professional approach to developing safe & trouble-free anhydrous products that sell
Water-conscious and preservative-free skincare products are BIG right now and are slowly dominating the market of indie beauty brands.
»Formulating waterless« teaches you how to skillfully formulate water-free skincare products by making your design process easy, fun and well-organized.
EMPOWER YOURSELF WITH EXPERT-BUILD
get the best out of every single anhydrous product you create.
»Each chapter gives real-life, practical “how-to” answers to your questions, formulator's tips and science-based information to help you formulate anhydrous products that are cost and time-efficient.
With your passion, intention and
desire to grow, you will design high-quality
products way faster than you
would if you would need to search for
all the answers in hundreds of
You’ll gain confidence, form respect
and admiration for being a skincare
expert, your business will thrive, you’ll
save time and money, and you’ll love the process along the way.«
(Introduction, p. 5)
In case you are wondering... /
What »waterless beauty« really means?
What are the perfect skincare products to start or grow my beauty brand with?
How do I create anhydrous products that are safe to sell, do I need a preservative?
If yes, should I use water or oil-soluble preservative? How do I know if it's natural? What if I don't want to use preservatives in my products?
I launched an anhydrous product that I really loved, but nobody is buying it. Where did I go wrong? How should I design my future products, what steps do I follow?
I have a tough time bringing my product idea closer to the customers. How do I design a skincare product that my users and customers will absolutely adore?
I love being inspired by skincare recipes and love the fact that I have the knowledge to customize any skincare formula out there. I would also love to gain more confidence in writing my formulas from scratch, without any help or predetermined %.
How do I know if my anhydrous product is spoiled? And how to determine the expiry date for my products? Can I do anything to make them last longer?
I am super creative, but sometimes I feel like I lack focus. When troubles with formulas appear, I usually just give up and formulate a new product. Formula issues are very frustrating and I don't have the knowledge and energy to deal with them.
I love to read, research and learn new things about skincare formulation, but sometimes it's so exhausting and time-consuming to find the right and reliable resources to answer my question.
I would love to design unique, stable skincare formulas that fascinate and deliver.
The e-book "Formulating waterless" will crush all those dilemmas and systematically guide you through the process of developing sellable anhydrous products.
Table of contents
START FORMULATING SMART AND
Understanding of what »waterless beauty« really means.
Expertise to create anhydrous products that are safe and stable.
Confidence to choose the right natural preservative for your in-shower formulas or learn how to safely leave them unpreserved.
Knowledge about layering and designing your anhydrous product from scratch.
Skills to turn your basic anhydrous formulas into high-performance skincare.
Methods to overcome formula difficulties and tricks to successfully avoid them in the future.
Strategies for product development for successfully starting or growing your indie skincare business.